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These pricing actions are part of an all-out effort by the companies to improve volume sales which is crucial for the industry to expand their sales. The industry is expecting volumes to grow significantly from March-April onwards with lower and stable pricing, increased government spending ahead of general elections, and higher farming income aiding the recovery process. For FMCG, it is also to fight the increased competition from regional brands.

All these pricing actions are part of an all-out effort by the companies to improve volume sales which is crucial for the industry to expand their sales. The industry is expecting volumes to grow significantly from March-April onwards with lower and stable pricing, increased government spending ahead of general elections, and higher farming income aiding the recovery process. For FMCG, it is also to fight the increased competition from regional brands.

Mango pickles rule Vyomnauts’ hearts BySridhar VivanSridhar Vivan / Updated: Feb 5, 2021, 06:00 IST Indian astronauts will not be deprived of desi meals when they take off into space When the Vyomanauts (as Indian astronauts are referred to) will be ready for their space mission, they will not go empty-handed. Just like an Indian mother would pack home-cooked meals for her child before he/she leaves home, the Indian astronauts will be all set with Meals-Ready-to-Eat (MRE) items like mango pickles, veg biryani, chicken korma and moong dal halwa, all thanks to Defence Food Research Laborato...