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The product. it's still true to the essence of the brand, but it's connecting with all of the things consumers want today. we don't want to be the biggest toy company in the world. we want to be the best. and one of the ways we talk about ourselves is we want to be the navy s.e.a.l.s of wheels. we use some of these short-hand slogans of we want to be really focus focused. we want the best quality, the best customer service in our category. i think the way we're able to keep it entrepreneurial here at radio flyer is because we're very focused on mastery of always getting better and being the be...

Do a lot of work helping small businesses. what do you think the major challenges right now? >> they get misinformation. and i think the work that karen is doing is a big kept secret. the sba and what karen is doing is doing an magnificent job. and we need to help these small business people. they're scattered. 70% of businesses are all proprietors. 1 in 10 employees about 90% of all the businesses of these people are scattered. and i'm an entrepreneur. i started my first business at 7 years old, the paper route in washington, d.c. so what we've done. we partnered with office depot and put tog...