Detailed text transcripts for TV channel - MSNBC - 20161211:12:41:00
The product. it's still true to the essence of the brand, but it's connecting with all of the things consumers want today. we don't want to be the biggest toy company in the world. we want to be the best. and one of the ways we talk about ourselves is we want to be the navy s.e.a.l.s of wheels. we use some of these short-hand slogans of we want to be really focus focused. we want the best quality, the best customer service in our category. i think the way we're able to keep it entrepreneurial here at radio flyer is because we're very focused on mastery of always getting better and being the be...
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