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In the digital age, the cornerstones of any successful marketing strategy are connection and engagement. Connection to a brand, and engagement with a product. One feeds into the other, and
SPI International (a Canal+ company) that specialises in channel curation and management, has unveiled a new limited edition smart channel. The channel is now l
Broadband TV News speaks exclusively with Erwan Luherne, MD of SPI International, about the company and its plans for the future. How do you leverage SPI’s unique strengths to attract and retain customers? SPI has demonstrated its market prowess, establishing itself as a formidable presence, especially in the Central and Eastern European (CEE) markets, with…
Haymi Behar, chief marketing and digital officer at SPI International, tells World Screen Newsflash about the company’s lean-back and lean-forward approaches to viewing.
Haymi Behar, chief marketing and digital officer at SPI International, a CANAL+ company, tells World Screen Newsflash about the lean-back and lean-forward approaches to viewing.