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With in-person events back in full swing and resurgence in business travel, the importance of converting meeting planners on your hotel website takes on a whole new meaning.
There’s a vacation marketing opportunity that hoteliers need to be aware of based on traveler apprehension. People don’t typically associate vacations with dread but it’s there with each and everyone, particularly during the holidays—not when the vacation is being planned or even when it’s started, but as the end of it is approaching.
[Epistemic Status: Scroll to the bottom for my follow-up thoughts on this from months/years later.] Early this year, Conor White-Sullivan introduced me to the Zettelkasten method of note-taking. I would say that this significantly increased my research productivity. I’ve been saying “at least 2x”. Naturally, this sort of thing is difficult to quantify. The truth is, I think it may be more like 3x, especially along the dimension of “producing ideas” and also “early-stage development of ideas”. (What I mean by this will become clearer as I describe how I think about research produc...