Stay updated with breaking news from Benchdirect Destinations. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
With Black Friday only a few weeks away, it’s imperative to start your hotel’s campaign process right now. The trick to a successful campaign is making sure that it stands out compared to the offers you promote throughout the rest of the year. Customers want special offers, and this is the time of year they are trained to expect it.
Visiting a hotel and enjoying a uniquely immersive experience without ever actually physically being there? Attending an exclusive VIP event without leaving the comfort of your own home? The metaverse opens doors that we still have trouble fully conceiving, and its potential link with daily hospitality business remains a mystery for the vast majority of hoteliers.
Travel has returned in full force, and now it’s important to acknowledge how the behavior and priorities of travelers have changed. One key area has emerged as a clear front runner: sustainability. One in three potential guests research a hotel’s environmental policy prior to their stay, and almost 75% are more likely to choose an accommodation option that implements sustainability practices.
Controlling the price of your hotel’s rooms online is a vital part of growing your direct channel performance. If potential guests can find lower rates on OTAs and other third party channels, chances are they will leave your website to book there instead.
With in-person events back in full swing and resurgence in business travel, the importance of converting meeting planners on your hotel website takes on a whole new meaning.