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Spa and wellness services place a particular focus on being present and in the moment. Thus, a hotel's spa and wellness experience typically begins as soon as guests walk through the spa door. This is where a comprehensive, in-person, multi-sensory experience can be fully implemented. When a person visits a spa, they are seeking an opportunity to relax and restore their mind, body, and soul.
Pestana Hotel Group, the largest international tourism and leisure group of Portuguese origin, has chosen to partner with The Hotels Network (THN), an innovative technology company offering a platform designed for hotel brands to increase direct bookings. The Pestana team will utilize THN’s product suite to personalize their hotel website users’ experiences by tailoring messages and offers to each individual, proven to drive bookings and revenue.
The Hotels Network (THN), a full-stack growth platform, was unveiled at the HSMAI Europe Awards 2021 as the Best Technology Innovator of the Year for their first-of-its-kind hotel benchmarking tool, BenchDirect. The award was presented at the Kimpton Fitzroy Hotel as part of HSMAI’s Commercial Strategy Week, with the aim of recognizing companies that showcase innovation and adaptability, specifically through providing effective solutions for current industry challenges.
Following the successful launch in March 2021 of its revolutionary benchmarking product for hotels (BenchDirect), The Hotels Network is now launching a new benchmarking platform for Destination Management Organizations (DMOs): BenchDirect Destinations. Thanks to the unique global travel behavior data available within BenchDirect Destinations, for the first time tourism marketers and destination managers will be able to compare their performance to competing destinations across a wide variety of key hospitality metrics.