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HSMAI Europe, the European arm of the Hospitality Sales and Marketing Association International (HSMAI), the industry's leading advocate for intelligent, sustainable revenue growth globally, has appointed Accor's James Wheatcroft as its new Marketing & Branding Advisory Board Chair. This will see him step-up from his current role as one of the board's expert members.Wheatcroft is a seasoned commercial leader with a rich and diverse professional journey. With an extensive background spanning biotech, professional services, FMCG, and hospitality sectors, James has navigated diverse industrie...

With two decades of experience as a brand specialist and presently serving as the Global Senior Vice President for Midscale Brands at Accor, James will steer board initiatives designed to promote industry best practice across brand management and marketing London, UK – February 27th 2024: HSMAI Europe, the European arm of the Hospitality Sales and Marketing Association International (HSMAI), the industry’s leading advocate for intelligent, sustainable revenue growth globally, has appointed Accor’s James Wheatcroft as its new Marketing & Branding Advisory Board Chair. This will see hi...

The Brocket, North Dakota, native served in the special Viking Battalion of Norwegian-Americans during WWII

The Hotels Network (THN), a full-stack growth platform, was unveiled at the HSMAI Europe Awards 2021 as the Best Technology Innovator of the Year for their first-of-its-kind hotel benchmarking tool, BenchDirect. The award was presented at the Kimpton Fitzroy Hotel as part of HSMAI’s Commercial Strategy Week, with the aim of recognizing companies that showcase innovation and adaptability, specifically through providing effective solutions for current industry challenges.

Winners of the HSMAI Europe Awards 2021 were unveiled at a Gala Ceremony, which took place at the Kimpton Fitzroy Hotel in London last week.