James Wheatcroft News Today : Breaking News, Live Updates & Top Stories | Vimarsana

HSMAI Europe, the European arm of the Hospitality Sales and Marketing Association International (HSMAI), the industry's leading advocate for intelligent, sustainable revenue growth globally, has appointed Accor's James Wheatcroft as its new Marketing & Branding Advisory Board Chair. This will see him step-up from his current role as one of the board's expert members.Wheatcroft is a seasoned commercial leader with a rich and diverse professional journey. With an extensive background spanning biotech, professional services, FMCG, and hospitality sectors, James has navigated diverse industrie...

With two decades of experience as a brand specialist and presently serving as the Global Senior Vice President for Midscale Brands at Accor, James will steer board initiatives designed to promote industry best practice across brand management and marketing London, UK – February 27th 2024: HSMAI Europe, the European arm of the Hospitality Sales and Marketing Association International (HSMAI), the industry’s leading advocate for intelligent, sustainable revenue growth globally, has appointed Accor’s James Wheatcroft as its new Marketing & Branding Advisory Board Chair. This will see hi...

February is a whirlwind of festivities, from Chinese New Year to Mardi Gras, Valentine's Day, and Midterm breaks, packed into its short span. With the bonus day of leap year, we're given a brief pause to ponder a crucial question: what shall we eat this year? Fortunately, Mercure Hotels is ready to inspire guests, travelers, and anyone feeling a bit peckish, to embark on a journey of local discovery. Mercure's Bucket List is a selection of 50 handpicked food and drink experiences, revealing some of the world’s most authentically cool spots to eat – each conveniently located within the vici...

Article - Attracting Hospitality Business Students to 'Commercial' Careers: Insights From the 2023 Fall HSMAI Faculty Forums - By Rob Kwortnik - In the fall of 2023 the HSMAI Foundation engaged faculty from colleges and universities in the Americas, Europe, and the Asia-Pacific region to address how the industry could better support faculty efforts to educate and motivate students to pursue careers in commercial fields. Faculty expressed the need for ongoing information about current industry knowledge and practice, including case studies, digital assets, and access to industry professionals a...

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