James Wheatcroft named Chair, Marketing & Branding Advisory Board at HSMAI Region Europe
HSMAI Europe, the European arm of the Hospitality Sales and Marketing Association International (HSMAI), the industry's leading advocate for intelligent, sustainable revenue growth globally, has appointed Accor's James Wheatcroft as its new Marketing & Branding Advisory Board Chair. This will see him step-up from his current role as one of the board's expert members.Wheatcroft is a seasoned commercial leader with a rich and diverse professional journey. With an extensive background spanning biotech, professional services, FMCG, and hospitality sectors, James has navigated diverse industrie...