NFC Delivers Experience, Entertainment to Wine Connoisseurs
May 25, 2021Wine company JCB Collection has a taste for the finest in Old and New World wines, but more recently, it has developed an interest in the latest technology. Its founder, Jean-Charles Boisset, is intrigued with how customers can experience his company's wine digitally to enhance their understanding of how the product is made, and how it can best be enjoyed. So when he met with Amir Khoshniyati, Avery Dennison's head of business for Near Field Communication (NFC), over a glass of wine at his tasting room in Yountville, Calif., Boisset was fascinated with the company's NFC labels...
Source: rfidjournal.com