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American football team Dallas Cowboys are receiving online disapproval after announcing a business partnership with beverage company Black Rifle Coffee Company (BRCC) owned by a military veteran.
The football team waded into the simmering culture war with a promotional giveaway of coffee from a company whose branding centers on firearms.
The outrage mob is spun up again after the Dallas Cowboys teamed up with Black Rifle Coffee. See Twitter reactions to the promo from the Cowboys.