Augmented Reality (AR): Macroeconomic Trends identified by GlobalData
Augmented Reality is evolving into a utility with specific consumer and enterprise applications.
Source: naval-technology.com
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Augmented Reality (AR): Macroeconomic Trends identified by GlobalData
Enterprises are expected to account for the biggest share of the augmented reality market by revenue by 2030.
Source: army-technology.com
This is the digital tool driving a 94% higher conversion rate
This is the digital tool driving a 94% higher conversion rate By Imogen Bailey | 28 June 2021 Snapchat has revealed the key Australian findings from its comprehensive report into augmented reality (AR) experiences and their impact on brands. The research comes as more fashion brands, including Michael Hill and P.E Nation, experiment with AR try-on experiences. The report found that interacting with products that have AR experiences leads to a 94% higher conversion rate, as individuals can better assess and feel connected with brands. Meanwhile, brands are 40% more likely to be considered...
Source: ragtrader.com.au