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Removing social media apps, reducing the length of meetings, listening to podcasts at faster speeds, and ChatGPT are among the tools chief executives use to get more out of their day.
This is the digital tool driving a 94% higher conversion rate By Imogen Bailey | 28 June 2021 Snapchat has revealed the key Australian findings from its comprehensive report into augmented reality (AR) experiences and their impact on brands. The research comes as more fashion brands, including Michael Hill and P.E Nation, experiment with AR try-on experiences. The report found that interacting with products that have AR experiences leads to a 94% higher conversion rate, as individuals can better assess and feel connected with brands. Meanwhile, brands are 40% more likely to be considered...
BY Marija Mrvosevic ON 17 May 2021 3 min read Deloitte Digital and Snap Inc. partnered to create a comprehensive and global Augmented Reality (AR) study. The study looks at how brands can leverage AR to create personalised, engaging experiences that consumers have come to expect, and specifically how consumers respond to AR marketing. The report gathered insight from 15,000 international respondents, including 1,000 Australian respondents, and over 50 AR industry experts. Here are the key findings from the Australian report: There are 100 million consumers shopping with AR online...
Augmented reality has slowly become a part of our lives without many realising it. Experts say it is now ready to reach its full potential.