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Amid ‘Spotlight’ Rollout, Snap Elevates Ben Schwerin To SVP Of Content And Partnerships Snap has reorganized its content team, promoting longtime exec  Ben Schwerin to the role of SVP of content and partnerships, where he will oversee all related efforts globally. As part of the reorg, Snap chief strategy officer Jared Grusd — who joined the company from HuffPost roughly two years ago — will now serve Snap in an advisory capacity focused on long-term strategies, Variety, will be: head of original content Sean Mills; senior director of content, business, and operations David Brin...

This Week in Apps: App Store privacy labels, Facebook criticizes Apple over ad targeting, Twitter kills Periscope Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. The app industry is as hot as ever, with a record 204 billion downloads and $120 billion in global consumer spend in 2019. Not including third-party Chinese app stores, iOS and Android users downloaded 130 billion apps in 2020. Consumer spend also hit a record $112 billion across iOS and Android alone. In 2019, people spent t...

Unity Software (NYSE:U) to bolster its ad and game platforms. Unity will add support for the Snap Kit SDK (software development kit) to its game engine -- which powers over half of the world's mobile, PC, and console games -- to its Asset Store. The inclusion will enable its developers to add Snapchat logins to their games, advertise them, and promote them via screenshots, stickers, and AR lenses. Snap’s Audience Network, which lets advertisers purchase ads on third-party apps and websites, will provide access to the Unity Ads platform, which also inserts ads into games and apps. Additional...

Snap Reaches Partnership With Unity on in-Game Ads, Game Development The cross-platform engine powers 53% of the top 1,000 grossing mobile titles As of June 30, Unity Ads reported more than 22.9 billion monthly global ad impressions Unity December 17, 2020 Cross-platform game engine Unity entered into a partnership with Snap Inc. that gives advertisers on Snapchat access to Unity’s ads inventory and brings Snapchat technology to game developers via Snap Kit.

Unity and Snap Inc. Partner to Extend Ad and Tech Reach Unity Ads now available in the Snap Audience Network; Snap Kit SDK now available for Unity game developers, with Bitmoji for Games SDK coming in 2021 Unity (NYSE: U), the world's leading platform for creating and operating real-time 3D (RT3D) content, and Snap Inc. (NYSE: SNAP) today announced a partnership that extends the reach of Unity's Ads supply to Snapchat advertisers, and brings Snap technology to game developers through Snap Kit. With more than 50 percent of all mobile games made with Unity, the Unity and Snapchat advertisin...