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Peace in a war between baked beans giant Heinz and supermarket chain Tesco has been finally brokered - bringing relief to fans of the former's tomato-based products.
Despite becoming a staple for millions of Brits, families could be turned off by the eyewatering cost a pack of Lurpak at Sainsbury's after pictures showed it selling for £7.25.
Twix is the latest in a string of products to fall victim to 'shrinkflation' - the term used for when food giants quietly reduce the size of hundreds of products while still charging the same prices.
Pictures posted on social media showed that a 750g pack of Lurpak's lightly salted spreadable butter is now being sold in Sainsbury's for £7.25. The price until recently was £5.90.
Suppliers have tried to increase prices to take into account the impact of soaring cost inflation, but Tesco has stood firm, insisting it 'will not pass on unjustifiable price increases to customers'.