Page 8 - Snapchat Generation News Today : Breaking News, Live Updates & Top Stories | Vimarsana

DUBAI: Social media company Snap Inc. has released a new study exploring how Snapchatters in the Middle East and North Africa (MENA) region are adopting new behaviors and values. With a monthly reach of 67 million unique Snapchatters in the region, the report sheds light on what matters to the Snapchat Generation, and reflects their thinking on issues of self-expression, communicating with family and friends, and the value they place on relationships. Abdullah Al-Hammadi, regional business lead at Snap Inc., said: “The Snapchat Generation is particularly unique in Saudi Arabia. While family...

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Snapchat Salutes Brands for Creative Use of AR in 2020 The platform named its most inspiring campaigns of the year Covid-19 caused many brands to opt for AR over real-life experiences Snap Inc. Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth.

Meet the Snapchat Generation New behaviours and values are changing the world and the 249 million people who communicate using Snapchat are in the vanguard.  The “Snapchat Generation” is less defined by age than by attitude - and it’s one marketers need to wrap their arms around if they are to appeal to tomorrow’s mainstream consumers. So what are the attitudes they share? How do they use Snapchat and - crucially - how can brands engage with them on the platform? In a content series of articles, film and a podcast - all hosted on a Campaign-Snapchat hub – we’re shining a light on...

Today’s young people are arguably way more concerned about social and ethical considerations than any youth generation that came before. They’re a subset of society who feel passionate about engaging in debate around subjects such as climate change, social injustice and the local community, to name a few. This presents marketers with both opportunities and challenges. Brands must not merely reflect the mindsets of their audiences, they must actively participate in making the world a better place, whether that’s through messaging or action. There’s no better platform than Snapchat to f...