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Keurig Dr Pepper works with Snickers, Twix, Mars on flavored coffee strategy

Published: January 24, 2024

Collaborations with Snickers, Twix and Milky Way have helped Keurig Dr Pepper find a winning strategy for flavored coffee: combining its expertise in coffee with imaginative flavors and the brand equity of some of America's best-loved indulgent brands.

Source: beveragedaily.com

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