Industry veteran Joe Sbrocchi joins Pure Flavor leadership
With significant growth and expansion at the forefront of the company’s strategic plan, Pure Flavor added produce industry veteran Joe Sbrocchi to the company’s leadership team as senior vice president of business development and strategy. Sbrocchi brings an impressive history of successes in a career that has criss-crossed between the vendor and the buying communities (Sobeys & Walmart), and most recently over the last five-plus years as the executive director and general manager of the Ontario Greenhouse Vegetable Growers.
Source: theproducenews.com