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That handshake signals an intent to cooperate. So not only should we begin the negotiations with a handshake, after lunch we should shake hands with our bargaining partner again, and at the start of the second day of negotiations too. We should always be signaling that intention to cooperate rather than resist so we see each other as bargaining partners rather than bargaining adversaries. Advisors can do the same thing with their clients. Always show that intention to partner with them. Speaking of the pandemic, can the science of persuasion be put to work to change the behavior of people res...