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Report: Is it time to change social grade and class category ABC1?

A new report asks whether current industry assumptions around consumers’ social grade and class are the “last remaining acceptable stereotypes in the media industry.” ....

United Kingdom , Socioeconomic Grading , Social Grade , Samantha Cannons , Research Manager ,

TV ads 'more likely to use Northern accents for working class people'

Characters drawn to be of a lower social grade were 50 per cent more likely to be from an ethnic minority background, the report concluded following surveys of the public ....

United Kingdom , Advertising Standards Authority , Socioeconomic Grading , Minority Ethnic , Guy Parker , Advertising Standards Authority Chief Executive , Channel 4 ,

Mirror On the Industry report suggests alternatives to social grade and class

Mirror On the Industry report suggests alternatives to social grade and class
webwire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from webwire.com Daily Mail and Mail on Sunday newspapers.

United Kingdom , Social Grade , Socioeconomic Grading , Research Manager , Press Release Image , Press Release , Ews Release ,

C4 report suggests alternatives to social grade and class

Industry assumptions around consumers’ social grade and class could be among the last remaining acceptable stereotypes in the media industry, according to Mir ....

United Kingdom , Social Grade , Socioeconomic Grading , Research Manager ,