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The brand is another sign of the big-box retailer’s efforts to become known as a place where shoppers can find stylish clothing along with milk and bananas.
Walmart is developing a virtual fitting room for online shoppers. It is currently possible to view clothes worn by fifty different models; soon, consumers should also be able to view outfits fitted on themselves.
Online shoppers will be able to choose from a library of 50 models of varying sizes to see what clothes might look like on someone with a similar body type.
Last May, Walmart announced its acquisition of the virtual clothing try-on startup Zeekit, which leveraged a combination of real-time image processing, computer vision, deep learning and other AI technologies to show shoppers how they would look in an item by way of a simulation that takes into account body dimensions, fit, size and even the […]
The big-box retailer hired Maxwell, a fashion designer who has dressed celebrities, as creative director for two of its elevated fashion brands.