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In pictures: Aries opens London flagship - Vimarsana News

In pictures: Aries opens London flagship

The 4,000 sq ft retail unit at 31 Great Pulteney Street houses Aries's loungewear, denim and accessories as well as its own in-store café in partnership

Inside The London-Based Streetwear Brand That's Become A Cool-Girl Favourite - Vimarsana News

Inside The London-Based Streetwear Brand That's Become A Cool-Girl Favourite

Vogue speaks to Aries founder Sofia Prantera about the rise of her streetwear brand, Aries. Sofia Prantera has built a cult following since starting Aries in 2009: the brand has been seen on Zendaya in ‘Euphoria’ and on the likes of Dua Lipa, Adele and Taylor Russell in real-life.

Aries opens 4,000 sq ft space in Soho - London - Vimarsana News

Aries opens 4,000 sq ft space in Soho - London

Aries has opened its first-ever store in 4,000 sqft of space over two floors on Great Pulteney Street in the heart of Soho, London.

Aries Opens Flagship Store In London's Soho - Vimarsana News

Aries Opens Flagship Store In London's Soho

Aries has opened the doors to its first ever permanent store in London's Soho region. Here we take an exclusive look inside the space.

Sofia Prantera on Aries x Tommy Jeans Collaboration - Vimarsana News

Sofia Prantera on Aries x Tommy Jeans Collaboration

Sofia Prantera's Aries has "Hacked" Tommy Jeans: In a Hypebeast exclusive, Prantera explains Tommy's influence in the '90s hip-hop scene, upcycling clothes, and how the collaboration came to be.