Choice Hotels International Marks 15 Years Since Creating the 'Soft Brand' Segment with Ascend Hotel Collection
Article - Choice Hotels International Marks 15 Years Since Creating the 'Soft Brand' Segment with Ascend Hotel Collection - In the intervening 15 years, the soft brand segment has become one of the highest growth segments in hospitality by enabling independent, unique hotels to access national sales and marketing platforms, reservation systems and loyalty programs without losing their character and community focus.
Source: hotelnewsresource.com