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Back in 2017, when South Korea opted to deploy the U.S. THAAD system, one response from China was to ban K-pop acts from touring the country. It was a reminder of the salience of soft power.
Singapore is already widely known and admired abroad, but its soft power can be significantly enhanced, says the Lee Kuan Yew School of Public Policy’s Terence Ho.
There is less than meets the eye in headlines showing ASEAN has tilted toward Beijing in its rivalry with Washington.
Chula scholar recommended that the Thai government recognize the Elephant Pants as a Soft Power by featuring them in cultural activities, supporting local craft
Grab Thailand, in partnership with the Bangkok Metropolitan Administration (BMA) is launching the Safe Ride | Safe Road with Grab campaign to promote road safety during the upcoming Songkran Festival. This campaign aims to foster responsible