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Sustainability of the planet will continue to be a significant issue for printers and converters; not only because brands require it, but also because it is the right thing to do. In this Sunday Column, Suhas Kulkarni of Soma explains how the company’s new kit Optima2 can help converters and brands to overcome sustainability challenges
Sustainability in printing is an increasing priority across the world, with print buyers paying more attention to the carbon impact of all their business activities. This can provide a demonstrable commercial advantage for those print systems and operations that give a genuine reduction in environmental impact. In this article, Smithers shares its latest insights into the short- and medium-term impact of the drive to greener printing.