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>> a lot of things came up short. i was missing like seven bags of chips and four honey buns. where is my stuff? >> jones admits to taking the items but said it wasn't a swindled. it was debt repayment. >> i realized he owed me items. we call that a pc move. you owe somebody something. [ bleep ] >> no. no. heck no. he took way more than what was -- if he took way more. he took way more. i've told him. i was like listen here are things you do and don't. >> among other things, hicks said he warned him to not talk to inmates about his case because they may report the information. truthfully or no...

I found through the sale that about three out of every five people will say yes. so i've just got to find those three people. >> some people say what is the test of the ultimate salesperson. it's selling somebody something they don't want or don't need right? >> right. >> getting them to say i don't need it but i want it anyway. we thought we would bring three of my msnbc colleagues out and we would have you sell them things that they don't need. we're going to change right now and go into look at this, the elevator. if you recognize this elevator at home this is from the msnbc show "your busi...

Saw in tunisia? >> yes. historically that's been the case. it's much more likely just based on statistics that if there is an attack here in the homeland of course 9/11 and others notwithstanding, they tend to be lower level casualty attacks, not always the case. we tend to see individuals who self-radicalize and don't have the kind of training that was on display with this person who had some tactics and techniques he used in tunisia to shoot a bunch of people on a beach and unarmed. he obviously had rehearsed some of this and had some understanding what he was going to do. he didn't just g...

Wonderful life. we don't want to sell somebody sls they can't afford. we don't want to sell somebody something they don't need. if we can learn and think about what they need to make things better for them we're going be good customers. your success is our success. if we have a customer that successful shops at our store, it's our success. they will be back for more. >> we sell the same products that everybody else does so we have to come up with wonderful innovative products that people get emotional about. we want to delight you for so much that for the first few weeks you do a little dance....

Coming up. and aside from that, we have christmas, which -- now it's a very difficult time for many. >> i interviewed you soon after the tragedy last year just before christmas last year. and i remember one of the most powerful and moving interviews i've ever conducted. and my heart just bled for you literally. i just couldn't think of anything worse than what you were having to deal with. how will you deal with christmas this year? has it gone for you as somebody something that you can possibly enjoy? >> as for what i'm going to do this christmas, i really don't know. i'll probably take the c...