BBCNEWS Talking Business June 4, 2024 14:48:00
Than the olympics, where practically 50% of the participants now are women, where it is the largest global sports brand in the world, the ratings are at an all—time high, again that is driven by notjust male athletes, it is driven by men and women. look at the success of the olympics and the business of the olympics, it sets the stage for what 0lympics, it sets the stage for what to expect across all sports. it might take a few decades but i think we are trending in the right direction. we are trending in the right direction-— we are trending in the right direction. , ., ., ., direction. i...