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serena williams. are the booming duller is finally beginning to flow into the world of women's sports? england's lionesses recently won the women's tournament. but when and the reaction, the latest marker in the rise of women's sports, but with fans and brands hungry for more, as everything in place to realise that potential? i will be speaking to the director of the english women's football association. and we'll be focusing the spending of women sports fans around the world. and why is there such a difference in pay between men's and women's sport? i will find out with someone who ...

Than the olympics, where practically 50% of the participants now are women, where it is the largest global sports brand in the world, the ratings are at an all—time high, again that is driven by notjust male athletes, it is driven by men and women. look at the success of the olympics and the business of the olympics, it sets the stage for what 0lympics, it sets the stage for what to expect across all sports. it might take a few decades but i think we are trending in the right direction. we are trending in the right direction-— we are trending in the right direction. , ., ., ., direction. i...