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Sonam B Vij, associate director & category lead – Quaker, PepsiCo India, says consumers are shifting to healthier lifestyles that are backed by convenience.
MUMBAI: PepsiCo-owned international brand Quaker has launched a new TVC Campaign - ‘Fuel For The Real Fit’ to inspire consumers to have Oats as part of their active lifestyle and make the most of the opportunities life brings to them. Through the #FuelForTheRealFit campaign conceptualised by Wunderman Thompson, the brand seeks to establish itself as the ‘fuel’ that gives
The new pack design has a QR code at the back of the pack; scan to try new Oats recipes.
Reaffirming its health-led positioning, PepsiCo-owned Quaker, the leading oats brand has launched a refreshed brand identity for the Indian market. This marks the first-ever brand refresh since its launch in 2006.