Midland leaned into "world-building" on their new EP, complete with a big, thoughtful roll-out | 94.1 Duke FM Plays the Legends of Country
By Syndicated Content Big Machine Records Midlandâs The Last Resort EP arrives on Friday, and with it comes a quirky, detailed roll-out of the world that the band seeks to create with their new project. That includes a digital magazine that the band created to advertise their self-created Last Resort Hotel & Day Spa, complete with an infomercial starring the groupâs backing guitarist, Luke Cutchen. âThis infomercial has become all of our favorite part of this whole roll-out,â the bandâs Cameron Duddy tells The band owes a fair bit of this return to their...