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UAE-based Advanced Media, the largest distributor of professional video, photo, broadcast and cinema equipment in the Middle East, is completing 20 years in the business this month. To mark the occasion, Advanced Media is organising the Cine2022 digital cinema community event at its showroom, where visitors can engage in dialogue with industry experts about the latest advancements in digital cinema. Held from March 17-19, 2pm to 8pm, the event includes eight workshops of 90 minutes each with trainers from different areas of production covering a range of topics from how to do an 8K project, HDR, choosing the right lenses, colour grading, and using RGB lighting for production. The entire 1,500-sqm showroom will be converted into a sort of carnival-themed space that would showcase the range in digital cinema, as well as the evolution of cinema. Advanced Media will provide conference rooms for seminars, presentations, and meetings. Workshops and other networking activities will be accommo ....