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Noel Schajris 2.0: The Latin Star on His 20th Anniversary & New Subscription Model Billboard 3 hrs ago Noel Schajris The summer of 1997, Noel Schajris arrived in Mexico from Argentina with $600 in his pocket — the proceeds from the sale of his upright piano. He had left behind his sick mother and a fledgling music career for the promise of stardom as the singer of a Mexican funk band. The group went nowhere, but Schajris signed as a solo artist with Sony Mexico and released his debut album, Cita en las Nubes ( Date in the Clouds), in 1999. It marked the start of a career that has lasted...

While the COVID-19 pandemic delayed Schajris’ 20th-anniversary plans, it also opened him up to new creative ventures. “It was an awakening,” he says. In 2020, he launched a multimedia platform on his website (noelschajris.fan) that provides exclusive access to content, merchandise, tickets, streaming and album sales to over 500 monthly subscribers. “The pandemic made me realize where I stood, and I said, ‘It’s time to move,’” he says. “My goal was to be really close to fans; to take everything from the kitchen directly to them. To do that, I needed to have my own business.�...