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The Small Big: Small Changes that Spark Big Influence is a compelling guide that explores the power of minor adjustments in influencing behavior and decision-making. The authors, Steve J. Martin, Noah J. Goldstein, and Robert B. Cialdini, delve into the psychological and social dynamics that underpin persuasion and demonstrate how
The address is yourbusiness@msnbc.com. when i was in business school, we were assigned a book called influence which gave all sorts of tips on how to influence people. as you who watch this show a lot know, i recommend that book all the time to small business owners. i basically make it required reading. today i'm excited to talk about bob's new book, "the small big: small changes that spark big influence." bob has been studying persuasion for many years and professor of marketing at arizona state university and president of the company influence at work. so good to see you again, bob. >> gr...
Just head on over to our website, the address is openforum.com/yourbusiness or if it's easier for you, just drop us an e-mail. the address is yourbusiness@msnbc.com. when i was in business school, we were assigned a book called influence which gave all sorts of tips on how to influence people. as you who watch this show a lot know, i recommend that book all the time to small business owners. i basically make it required reading. today i'm excited to talk about bob's new book, "the small big small changes that spark big influence." bob has been studying persuasion for many years and professor...