PDF) The Science of Persuasion Robert Cialdini , persuasion robert cialdini
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When a doctor ordered a routine prostate screening for an 80-year-old man -; as doctors often do -; a dramatic yellow alert popped up on the electronic health record with dire warnings.
<p>Doctors routinely orderunnecessary screening tests for older adults -- including PSA for men and urinary tract infections for women -- that can result in unnecessary care and serious health problems. Researchers tested a yellow alert on electronoic health records to discourage doctors from ordering these tests. It worked. The approach significantly reduced unnecessary and potentially harmful screeiings. </p>
Notifying physicians of overdose deaths, with follow-up plans, curbs controlled substance prescriptions: Nature Communications.
The Small Big: Small Changes that Spark Big Influence is a compelling guide that explores the power of minor adjustments in influencing behavior and decision-making. The authors, Steve J. Martin, Noah J. Goldstein, and Robert B. Cialdini, delve into the psychological and social dynamics that underpin persuasion and demonstrate how