Detailed text transcripts for TV channel - MSNBC - 20110416:11:21:00
Ice cream, part of its sunday stimulus. you have fun stuff going on. >> do these things work in terms of being stimulus for the companys? >> i think so, to some degree. it is all part of the game, all part of the fun to get people interested. mccormick's and schmicks has been doing this a long time. they have a special this year, they have the special entrees for $10.40, a play on the dreaded 1040. >> that's cute. >> it generates some traffic, gets people talking. >> dunkin' donuts did this, right? >> they're not doing this year. starbucks has an earth day promotion. maybe it didn't work for t...
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