Accessibility in games is advancing -- now marketing needs to catch up | Opinion
There has been a notable push over the last few years to improve accessibility in game development. From behemoth studios such as Naughty Dog to indie developers such as Special Magic Games, new accessibility features are being implemented and innovated upon -- but there's some catching up to be done when it comes to the marketing and PR for those very same products. Marketing takes many forms across different media -- online trailers, adverts in magazines, even altering London underground signs to promote a new console launch. In the games industry, social media marketing has become the quic...
Source: gamesindustry.biz