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Aldi's April Fools' joke seemed to reach the right audience this year, as shoppers had an unexpectedly positive reaction to what should have been an unorthodox new launch.
Aldi is rolling out some April Finds that are sure to satisfy your spring sweet tooth. But these special offerings are limited, so act fast.
Aldi is launching another Easter Super Seven deal in supermarkets slashing the price of seven vegetables to just 15p each including carrots.
Aldi shoppers are celebrating after the UK's cheapest supermarket announced the return of its garlic bread Specialbuy crisps in stores.
Aldi is to open a massive new store in Newport next month.