Business News | BharatPe Launches PAYBACK India in a New Avatar: Rebrands It as 'Zillion'
Get latest articles and stories on Business at LatestLY. BharatPe Group, one of India's leading names in the fintech industry, today announced that it will be rebranding PAYBACK India, the country's largest multi-brand loyalty program to Zillion. This new brand identity is in line with the company's vision to make Zillion ubiquitous to loyalty and rewards across the country. The new brand identity aims to target customers across age groups and add a new dimension to their overall shopping experience, across categories and brands. Business News | BharatPe Launches PAYBACK India in a New Avatar:...
Source: latestly.com