Frequence Joins Madhive In Local Digital Advertising Merger
Frequence, a leading provider of omnichannel ad sales enablement, has been acquired by Connected TV ad specialist Madhive.
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Frequence, a leading provider of omnichannel ad sales enablement, has been acquired by Connected TV ad specialist Madhive.
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MadHive last year signed a five-year, $50-million Google Cloud contract with SADA, but renegotiated $100 million over six years.