No nerds or introverts here
3 min read Brian Carruthers, WARC Market research is today a £4bn industry in the UK. A new book taps the recollections of those who have worked in it since it took off in the 1970s. Reading a potted history of social and market research over the past 40-50 years*, what’s striking is how little has changed. The qual/quant divide is still there. Agency concern over the encroachment of management consultants into their territory is not wholly new, nor is an agency desire to push beyond research and into more of a partnership/advisory role. Digs at procurement have a lon...
Source: warc.com