Behind the Brand with Van Neistat
Van Neistat It's 5:00 am and on any given weekday in Topanga Canyon, California you can count on polymath Van Neistat being up and ready for his 4-mile morning run. First half, uphill in the dark. The thing is, Van hates running. He quotes Mike Tyson as he grudgingly puts on his least favorite over-sized maroon sweatpants, reflective vest, headband with headlamp and darts out on to a cold, dusty canyon trail: "Discipline is doing something that you hate as if you love it. Yes, it sucks running but you gotta do it anyway, just like brushing your teeth." This pattern of '
Source: inc.com