Is offline media becoming the biggest driver of online engagement?
Is offline media becoming the biggest driver of online engagement? Quinn Amalore is marketing executive at Moving Walls. Sponsored Ad-tech company Moving Walls’ founder and CEO Srikanth Ramachandran, recently spoke at DMWF Asia on the topic “Is Offline Media The Biggest Driver Of Online Engagement?” presenting how Moving Walls’ vision was inspired by the big screen. Sci-fi hits like Blade Runner and Minority Report predicted a future where AI-powered and highly personalised screens would interact with audiences. With digital screens surrounding just about every type of venue, the arri...
Source: marketingtechnews.net