Spotify opens a second personalized playlist to sponsors, after 'Discover Weekly' in 2019 – TechCrunch
Spotify opens a second personalized playlist to sponsors, after ‘Discover Weekly’ in 2019 Spotify is opening up its personalized playlist, “On Repeat,” to advertising sponsorship. This playlist, launched in 2019 and featuring users’ favorite songs, is only the second personalized playlist on the music streaming service that’s being made available for sponsorship. Spotify’s flagship playlist, “Discover Weekly,” became the first in 2019. The sponsorship is made possible through the company’s Sponsored Playlist ad product, which gives brands the ability to market to Spotify...
Source: techcrunch.com