Stay updated with breaking news from Sports seasons. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
The stakes are rising as Titans fever grows even stronger. Sunday's win sealed the team's spot at the top of the AFC playoffs, leaving a huge impact on a number of things. ....
reporter: they have generated millions millions on scholarships on campuses. most have a year-round platform as the sports seasons change featuring their brand names of logos. all of the sales go back to the university and fund initiatives on campus. a lot of people once they realize that feel a lot better about the purchases that they are making. it is not unusual to have $100 and $200 sales during a tournament event like this. i sell more merchandise to women, probably 70/30 over men. i love the women. they definitely bring the money and they bring the credit cards. reporter: so while the players go hard in the paint during the ncaa tournament, it is had this niche economy that scores with the merchandise madness of the fans. all right, something else that you buy changed your life perhaps maybe 38 years ago and here is a hint, you probably have one in your purse or pocket. ....