Spotify strikes a new $250 million contract with Joe Rogan
Rogan's podcast has remained exclusive to the app since 2020, with a 80% hike in the revenue.
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Rogan's podcast has remained exclusive to the app since 2020, with a 80% hike in the revenue.
Joe Rogan has interviewed well-known politicians, businessmen and celebrities
The deal with Rogan, which is estimated to be worth as much as $250-million, involves an upfront minimum guarantee, plus a revenue sharing agreement based on ad sales, the Wall Street Journal reported
Spotify Technology SA announced a new multi-year deal with comedian and podcaster Joe Rogan on Friday, in a bid to tap into the popularity of his show to drive its advertising revenue. ...
"The Joe Rogan Experience" podcast, which debuted in 2009, has been an exclusive offering on the music streaming platform since 2020, with the company touting it as the most-listened-to podcast globally. Spotify also said it will soon make Joe Rogan's show available on other platforms such as Apple, Amazon and YouTube. Joe Rogan has interviewed well-known politicians, businessmen and celebrities including film director Quentin Tarantino, singer Miley Cyrus and Tesla CEO Elon Musk on his podcast.