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Major makers switching their targets from restaurants to people who drink at home as demand for drinking parties and holiday outings remains sluggish.

Apr 30, 2021 Japan’s Twittersphere has been abuzz in recent weeks with users offering their own takes on Asahi Breweries’ new canned offering that features a removable top, allowing them to be chugged down like an ice-cold mug of draft beer, known as “ nama” in Japanese. “No choice but to drink at home amid the state of emergency. I’m raising a toast with the nama jokki can,“ tweeted @dalmashatyo on Sunday in Tokyo, with a photo of a foaming can of Asahi and steamed meat dumplings. “Jokki” refers to a beer mug in Japanese. Beer-makers suffering from a plunge in con...

Green shoots: Kirin exports first non-alcoholic beer range to China following successful pilot Kirin Brewery has exported its first non-alcoholic beverage, Kirin Greens Free, to China, following successful pilot sales last year. Kirin Greens Free​ is a non-alcoholic beer (0.00%) made from Nelson Sauvin hops, with no added artificial flavours or sweeteners. First launched in Japan last April, the firm has since sold more than 23 million cans (350mL) as of December 2020, and targets to sell 40 million cans this year (Jan-Dec 2021). Last year, Kirin conducted a test...