Square Root to launch £350k crowdfunding drive
Upmarket soft drinks brand Square Root is mounting a £350k crowdfunding drive. The London-based brand will launch a Seedrs campaign next month with an eye to hiring a full-time head of sales and moving its drinks into cans. It will offer up 7.2% of its equity, giving the business a pre-money valuation of £4.5m. The raise comes ahead of the brand’s launch into an as-yet-unnamed major retailer next month. “We’ve been very heavily on-trade focused until now, although we’ve worked with smaller online retailers for a long time and are heavily invested in DTC” said co-founder Robyn ...