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Source: Wholey In the wake of another national lockdown, breakfast will be an at-home event for the foreseeable. Which makes it an opportune time to launch some on-trend plant breakfast options. Getting in on the Instagram appetite for smoothie bowls is German start-up Wholey, which unveiled its own plant-based range (pictured). Available in Ocean, Açaí, Tropical and Dragon Fruit flavours, the frozen products are ready in seconds just by adding a splash of water. Asda has also got more adventurous in its vegan breakfast options. As the lockdown looks set to revive appetite for baking, it ha...

The Curators Mushroom Burgers & Balls Marking its first move away from snacking and into the meat alternatives category, The Curators will launch a duo of plant-based burgers and meatballs into Tesco in January (both rsp: £3.49/200g). According to the startup, the products offer a “fantastic meaty texture” thanks to their “super-high mushroom content” of 86%. The frozen range is also said to be “bursting with natural protein”, containing 5.5g per 100g, along with plenty of fibre (6.8g per 100g).   Quorn Makes Amazing Meat-free giant Quorn is targeting scratch cooking shopper...

17th December 2020 Vegan products are set to dominate UK shopper baskets in 2021, but supermarkets are expected to prioritise new and disruptive brands in this category. Meanwhile, listings for low alcohol products at supermarkets increased by 30% in the last 12 months, sparking an upwards trend in healthy alternatives in the new year. This is according to data from analysts at Edge by Ascential’s e-commerce analytics SaaS platform, Digital Shelf. They revealed that in 2020, chilled and frozen vegetarian and vegan ranges experienced modest growth of 3% as supermarkets sought to keep their r...