AMC is about to make paying for theater seats more like booking an airline ticket
Beginning this Friday, AMC’s new Sightline pricing structure will introduce tickets that are cheaper and others that are more expensive.
Source: theverge.com
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AMC Theatres Drop Controversial Variable Pricing After Pilot Test – Deadline
AMC Entertainment is dropping Sightline, a controversial variable pricing program for seating it announced earlier this year. The giant theater chain said today that after a pilot in three locations, it saw little or no increase in patronage of cheaper front row seating, despite a mode...
Source: deadline.com
AMC Entertainment Is Tweaking Ticket Prices Based On Seat Location – Deadline
The program called Sightline AMC will roll out this year.
Source: deadline.com
AMC Pivots Away From Sightline During Uncertain Time For Theaters
AMC Entertainment is pivoting away from its Sightline program. However finding new ways to lure patrons may become more important to the global box office.
Source: forbes.com
AMC ditches plan to charge more for better seats in theaters
AMC Theaters is ditching its plan to charge more for “better” seats.
Source: clickondetroit.com